3 Ways To Succeed With Word-of-Mouth Referrals In A Hyperconnected Age

These days, about 70 percent of companies use marketing automation to some extent. This makes sense; managing a large network …

RIP Command Centers: Why The Couch Is The New Social Media War Room

Back in 2013 and 2014, the buzzword that hung on every savvy marketer’s lips was the ‘social media command center’. …

This Is Why You Keep Getting Those Random Instagram Followers

If, like us, you’re an avid Instagram user, there’s no doubt you have a few followers you can’t account for. Some …

7 Social Media Metrics That Really Matter— And How To Track Them

When your boss asks you for the ROI of your latest social media campaign, how do you respond? Too many …

Danica Patrick: How Social Media and Strategic Partnerships Are Paving The Way For A Future Off The Track

There is something to be said for the whole “find something you love to do and you’ll never work a …

How One Entrepreneur Worked With More Than 300 Influencers Last Year

Inside Caravan Stylist Studio, you will find Claudine DeSola working with brands and influencers. DeSola helps creatives like actresses, musicians, bloggers, …

30 Conversion-Boosting Lessons Learned From Viewing 18,250,000 Ads

Have you ever had a mind blowing “wow” moment about yourself? I’m talking about that moment when you realize something that …

6 Non-Technical Ways To Boost Your SEO

Search engine optimization isn’t rocket science—although, to be fair, it can sure seem that way at times. You can get …

How The Best Marketers Make Their Email Signatures Stand Out

If you have any experience with sales or marketing, then you know just how important email is to your business. …

Coca-Cola, Dell And PayPal Share Their Influencer Marketing Secrets

Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands’ errors is inexperience …

Your Guaranteed Tons Of New Customers With This Killer Referral Program

Last year at The Newsletter Pro, we introduced an amazing referral campaign. We offered a trip to Vegas to any …

How To Optimize Content: The Essential Checklist

By now, you’ve heard that you should be blogging – not only does high-quality content boost organic traffic to your …

How To Boost Social Media Engagement With Psychology

Social media is a noisy place. Just imagine every day – 350 million photos are posted on Facebook. Over 500 …

5 Proven Tips For Transforming A First-Time Buyer Into A Word-Of-Mouth Evangelist

Your startup has just turned three today. Yet here you are sitting on your wooden chair in front of your …

5 Common Advertising Mistakes Made By Small Businesses

Advertising blunders are commonplace, from mom and pop operations to the largest multinational corporations (just look at Pepsi’s Kendall Jenner …

These 5 Tips Will Change The Way You Market Your Online Store

So, you’ve put together a beautiful eCommerce store and are eagerly anticipating traffic to start trickling in. At this point, many …

How To Use Content Marketing To Grow Your Brand Online

It is so fascinating to note that a whopping 70%+ of consumers use the internet to purchase products or services …

How To Develop Taglines That Make An Impact

Taglines are strange creatures. People say that no one ever bought a product based on a tagline. Then again, taglines work for …

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical …

How To Repurpose Content For Your Blog And Beyond: A Plan For Creators

Do you struggle with publishing to your marketing channels on a regular basis? Looking for a way to streamline the process? In …

Instagram Wants Influencers To Clearly Label Their Paid Posts

A lot of Instagram’s most popular users are paid to promote advertisers’ products. A lot of those same users don’t …

Global Digital Stats For June 2017: Facebook Active Users Decline, Mobile Usage Hits 5 Billion And More

The latest snapshot in We Are Social and Hootsuite’s series of reports on digital use around the world reveals some …

Follow SEO Strategies To Improve Your YouTube Rankings

In recent times, YouTube has emerged as a popular source of traffic whose potential is consistently growing. Businesses of all …

10 Secrets To Getting More Visibility On Social Media

If a tree falls in a forest, and no one’s around to hear it, does it make a sound? It’s a …

How To Build A Better Social Marketing Strategy

Social media marketing is inarguably one of the most effective ways to segment and target specific audiences, build brand awareness, …

How Marketing Will Change In 2017

With more than one-fourth of 2017 over, many businesses feel pressured to achieve the goals they set for themselves at …

Why Ignoring Video Marketing Is Hurting Your Business

Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook …

Facebook Adds Templates For Canvas Ads, Extends iAd-Like Format To Collections

Almost two years after Facebook debuted its fast-loading, iAd-like Canvas ad format, the company continues to make the creation of …

How The Top 5 Social Media Platforms Spent Their Marketing Budgets Last Year

Kantar Media just analyzed the $117.9 million spent on marketing in the U.S. last year by Facebook, Twitter, LinkedIn, Snapchat and …

Monitoring Your Website Search Engine Positions

Since search engines are the first stop for people on the Internet looking for products or services, the position your …

Targeting Generation Z

After a decade of Millennial obsession, the marketing world is increasingly buzzing about the next generation around the corner — …

How To Manage Instagram Via The Facebook Inbox

Ever wish you could manage your Instagram and Facebook comments and messages in one place? Have you heard of the Facebook …

Facebook: Here’s How To Stop Users From Seeing The Things You Follow

Did you know Facebook allows you to stop users from being able to see the people, pages and lists you follow on …

9 Of The Easiest Ways To Increase Sales On Instagram Right Now

Instagram is one of the most widely used social media platforms, and therefore an excellent marketing channel. That’s why even a …

5 Proven SEO Benefits Of Long-Form Content For Marketers

From budding startups to towering corporations, everyone is betting high on long-form content to ace lead generation. But, putting together …

How To Position Yourself As An Authority And Build Your Personal Brand

When you think of Michael Phelps, Ben Affleck, or even Albert Einstein, what immediately pops into your head is Olympic …

Technically Speaking: Tackling B2B Technology Marketing

Sometimes, trying to develop effective content for an audience can feel a little bit like trying to catch a fish …

Find Out How People Found Your Website On Search Engines

Having a website is the most evaluative aspect of modern marketing which is why it is one of the most …

Instagram Influencer Rates And Engagement

With influencer marketing on the rise, one of the key questions is how much should you be paying your influencers? And …

What Influencer Marketing Really Costs

A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple …

Marketing And Selling Effectively Through LinkedIn Requires Focus On Social

LinkedIn has come a long way since being a CV portal, with the platform claiming its own importance as a …

How To Get Your First 1,000 Followers On Instagram

Getting your first 100 followers on Instagram is a challenge, but getting your first 1,000 is even tougher. If you’re looking to build …

Why Facebook Bought a Company That Made No Revenue

Facebook, a huge company in the social media world made a shocking decision by deciding to buy Instagram a social …

LinkedIn Marketing Strategies: 19 Ways To Get More Leads On LinkedIn

Kate Kendall, the founder and CEO of CloudPeeps, a freelance platform and community that matches indie professionals with remote jobs, …

What SMB Marketers Need To Know About Facebook

Small and medium-sized businesses (SMBs) are, perhaps more than ever before, both excited and scared to make Facebook a serious …

How To Engage Prospects On LinkedIn: A 5-Step Plan For Better Leads

Wondering how to effectively engage your LinkedIn prospects? Interested in tips for nurturing prospects on LinkedIn? LinkedIn offers unique opportunities to move …

Here’s What Fashion Brands Gain When they Hire Social Media Influencers

Figuring out how to engage a rapidly evolving consumer is the bane of many a brand’s existence and the rising …

Three Ways To Bring A Human Touch To B2B Marketing

Combining creativity with B2B marketing is an ongoing challenge. In many ways, it’s like a puzzle: How do you build …

How To Network On Instagram Direct Message

Instagram DM (Direct Message) is the single biggest networking or business development opportunity of this decade. Eventually users will have …

8 Powerful Tips for Going Viral on LinkedIn Pulse

We’ve all heard the story. Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts …

The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure

Are your posts reaching fewer people on Facebook? Wondering how to appear in more people’s news feeds? Facebook’s algorithm dictates who sees …

Gen Z Hates TV, And What That Means For Traditional Advertising

The younger generations hate television. Well, sort of. They hate conventional television, but are more in love with video content than …

You Need To Know: Careful Branding Can Make Entrepreneurs Outshine Big Enterprises

It is great to meet triumph right after facing the challenge. But it is much better to share such experience …

Facebook Mobile Video: What Marketers Need to Know

Want more traction with your Facebook videos? Have you seen the new video-only feed on Facebook’s mobile app? Marketers and video creators …

Not Getting What You Want From Your Outreach Emails? Follow These 10 Steps

We send emails for a lot of reasons. Sales teams send them to generate new leads. Content marketers send them …

Google Reminds Publishers To Cut Spam Links From Contributor Posts

Google has sent a reminder to publishers that they should not misuse content — which could put publishers and authors …

Need to Scale Faster? Align Your Sales and Marketing Teams

During my 20-year career in B2B, I’ve witnessed a disjointed sales and marketing team be the cause of limited growth …

Photography Marketing 101

Dear friend, I think I am the best photography marketer alive. I wanna share my secrets with you. Currently in-progress: Why? Why am I …

A Simple Way to Use LinkedIn Search to Connect with Potential Clients

Looking for more B2B sales leads online? There are 500 million of them sitting over on LinkedIn, which continues to add …

How To Create Viral Content: 5 Tips From Mega-Influencer Julius Dein

We are living in the age of the content consumer. There is more demand than ever for engaging content that …

Landing Page Strategies That Will Grow Your Email List

I’ve already espoused on how important it is to incorporate email into your marketing strategy as soon as possible. A …

How to Make Big Bucks While Selling Your Products for Free

Marketing funnels are very effective at converting your website visitors into paying customers, and savvy marketers are constantly looking for …

Instagram Is Facebook’s Secret Weapon, and It Can Be Yours as Well — Here’s How

In April of 2012, much of the world was scratching its head when Mark Zuckerberg acquired Instagram for $1 billion. …

This Business Boosted Sales 25% After Finding the Right Social Media Partner

Mia Mazadiego and husband Mark Guenther run the small mom and pop Neon Retro Arcade, where for $10 an hour, …

Marketing Metrics That Matter

Every business that aims to be sustainably profitable must engage in some level of marketing activity, whether traditional marketing that …

Four Tips to Get Paid Collaboration With Brands Through Social Media

So you got into filmmaking, and you want brands to pay for your work? Many of you are probably in …

Marketers Are in Love with Influencer Marketing – Here’s Why

Believe it or not, influencer marketing has been around for much longer than the internet. Before you could watch kitten …

How to Get More Twitter Followers in 2017

If your business has a significant number of engaged followers, Twitter can be a good way to distribute content; connect …

Facebook News Feed Changes, Snapchat Updates, and Facebook Group Discoveries

On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook news feed changes, Snapchat updates with …

How to Increase Blog Traffic through Free Methods

Are you struggling mightily to drive blog traffic through free methods? Don’t blame the tool. Blame the craftsmen. It feels tough to …

Do You Need a Social Media Strategist For Your Small Business?

Before addressing whether or not your small business needs the high-level job responsibilities of a social media strategist, it is …

20 Social Media Post Ideas You Can Steal for Your Brand

If you want to use social media to promote your business, you need to carefully consider what types of posts …

Here Are 9 Interesting Digital Marketing Stats From This Week

With the Digital Content NewFronts’ second week taking place in recent days, digital marketing stats—like last week—were aplenty. Here are …

How To Apply Psychology To Design An Optimized Landing Page

As a digital marketer, you know that landing pages are essential for creating great first impressions and generating leads for …

Stop Being Cheap About Social Media–Your Business Needs It to Survive

In recent years, increased competition and clutter on social media as well as the rise of social media algorithms have …

The C-Suite’s Next Mandate: Social Media Literacy

As a veteran speaker, I am used to speaking on marketing and its various facets, but lately a new topic …

Sales of This L’Oreal Product Rose 51% After ‘Everyday Influencers’ Promoted It Heavily on Snapchat

During Wednesday’s Snap earnings call, chief strategy officer Imran Khan name-dropped L’Oreal as a brand that was reaping the benefits of his company’s …

4 Keys to a Successful Customer Experience Operating Model

Gartner research director Jane-Anne Mennella took the stage here at the Gartner Digital Marketing Conference to spell out her formula …

Yes, I Did Block You On LinkedIn — And Here’s Why

Dear Liz, I have been a relatively open connector on LinkedIn so far. I have about 300 LinkedIn connections. If …

8 Secrets to Creating An Engaging Blog

The web publishing landscape has evolved into a diverse and profoundly important ecosystem over the last few years. Targeted publishers …

Your Technical SEO Checklist for Success

You may know all about how to find the best keywords for your site and to implement them properly to …

Why and How to Step Up Your Social Media Monitoring

Social media monitoring entails finding out what’s being said about your company, products, brand and team on social media, and …

5 Proven Ways to Make Sure You Always Have Customers

When building a business, the only thing that is really important is your client. At least in the beginning everything …

Brands Using Facebook Lead Ads Can Now More Effectively Measure Offline Conversions

Facebook continues to take steps to better enable businesses to attribute conversions to the actions that drove them, online or …

The 30 Possible Ways You Can Create Customer Value

I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number …

5 Actionable Tips To Update Your SEO Strategy Right Now

There are, what seems like, millions of articles written on the web touting the power of SEO. Thought-provoking books, seminars …

Is Social Selling Really the Best Way to Make Sales?

Anyone who earns a living in business-to-business sales and marketing has been exposed to the idea that social selling is …

The 6 Golden Rules of Direct Message Marketing

No social media feature is more abused than the direct message — and marketers are the biggest culprits. Despite holding the …

To Compete Successfully on Price Requires a Strategy

In highly competitive industries, companies have to find unique ways to stand out. They must discover points of differentiation, or …

7 Simple But Powerful Customer Testimonial Examples You Can Steal

In this article, I want to set the record straight. We’ll discuss seven types of testimonial you can use in …

How to Create Sales Content That Converts

Although telling stories to influence thoughts and behavior has been around for centuries, the term “content marketing” wasn’t coined until …

Principles of Marketing #1: It’s Always About People

You’ve seen the plethora of articles and posts about upheaval in the world of marketing … and there certainly have been …

How to Develop a Multiple Domain SEO Strategy

Have you ever wondered just how much SEO power you could have? Maybe you’ve been trying to rank for a specific …

5 Tips For Building Brand Awareness For Startups

In many ways, the life of a startup founder and the life of a construction worker are very similar in …

5 Tools to Measure Instagram Hashtag Performance

Do you use hashtags in your Instagram posts? Wondering which hashtags resonate best with your target audience? Choosing the right tool to …

The Epic Rise of SEO: How, Why & Where to Invest

Search engine optimization (SEO) has become a force to be reckoned with through mind, matter, and money. Here are my …

10 Simple Ways to Gain More Instagram Followers

Who said earning followers had to be difficult? Most times, it’s as easy as watching what you post. Gaining Instagram …

Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers

The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the …

A Guide to Creating Content for Every Stage of Your Marketing Funnel

A well-designed marketing funnel turns your site’s visitors into customers. The better you can improve that funnel, the better your …

How to Create Ads in Instagram Stories: Your Guide to Instagram Stories Ads

Do you advertise on Instagram? Did you know you can run Instagram ads in Instagram Stories? Instagram Stories ads appear between stories …