When you think of Michael Phelps, Ben Affleck, or even Albert Einstein, what immediately pops into your head is Olympic swimmer, actor/film-maker, and scientist. You may know little about their personal lives but you do know what they are most well-known for. These are their personal brands. In fact, everyone has a personal brand within their “circles” of friends, colleagues, and even family – the things that others think about when that person comes to mind. Read More