Back in 2013 and 2014, the buzzword that hung on every savvy marketer’s lips was the ‘social media command center’. The idea of gaining real-time insights into your brand on social media, being able to jump on trending conversations on social platforms (if relevant) add a brand voice – was exhilarating. Following the success of brands like Oreo, who hit it big with its rapid-fire wit in response to the Super Bowl blackout, and Nissan, who created an ad which went live a mere 7 minutes after the Royal Baby announcement, agencies and clients could not stop touting the merits of dedicating resources, talent and physical space to these ‘war rooms’ – especially around key events such as the Super Bowl and the Olympics. Read More