Content marketing trends have been pushing the evolution of the marketing industry for several years, and while I’m aware that…
3 Ways To Succeed With Word-of-Mouth Referrals In A Hyperconnected Age
These days, about 70 percent of companies use marketing automation to some extent. This makes sense; managing a large network…
Starting From Scratch: 11 Tips For Developing A Successful Content Strategy
Developing a content strategy for the first time is daunting: You need to not only weigh what types of content…
RIP Command Centers: Why The Couch Is The New Social Media War Room
Back in 2013 and 2014, the buzzword that hung on every savvy marketer’s lips was the ‘social media command center’.…
Mediavest Spark’s Chief Content Officer On Revamping Content Strategy
Consumers want brands to connect with them in less-intrusive ways – which is why having a content strategy is so…
This Is Why You Keep Getting Those Random Instagram Followers
If, like us, you’re an avid Instagram user, there’s no doubt you have a few followers you can’t account for. Some…
7 Social Media Metrics That Really Matter— And How To Track Them
When your boss asks you for the ROI of your latest social media campaign, how do you respond? Too many…
10 Truths About Content Marketing You Need To Know
It was one of those days. My computer had stopped working. Do I call the manufacturer and get them to step me…
Danica Patrick: How Social Media and Strategic Partnerships Are Paving The Way For A Future Off The Track
There is something to be said for the whole “find something you love to do and you’ll never work a…
How One Entrepreneur Worked With More Than 300 Influencers Last Year
Inside Caravan Stylist Studio, you will find Claudine DeSola working with brands and influencers. DeSola helps creatives like actresses, musicians, bloggers,…
Five Tips for Building Your Photography Or Videography Brand
Creating a good brand is a tricky and subtle thing, and most of us don’t have the benefit of a…
30 Conversion-Boosting Lessons Learned From Viewing 18,250,000 Ads
Have you ever had a mind blowing “wow” moment about yourself? I’m talking about that moment when you realize something that…
6 Non-Technical Ways To Boost Your SEO
Search engine optimization isn’t rocket science—although, to be fair, it can sure seem that way at times. You can get…
Content Curation Is About Moving From Noise To Context
Since my last piece on turbo-boosting content curation, I’ve fielded plenty of questions on my curation workflow. I’ve also seen…
How To Stop Wasting Time On The Wrong Content
Have you ever spent weeks or even months crafting a perfect piece of content that generated almost no response from…
How The Best Marketers Make Their Email Signatures Stand Out
If you have any experience with sales or marketing, then you know just how important email is to your business.…
How To Take A Bigger Piece Of The Travel Pie
For almost a decade, the air, rail, and cruise sectors had seen unrivaled growth between 3 and 5% each year.…
Coca-Cola, Dell And PayPal Share Their Influencer Marketing Secrets
Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands’ errors is inexperience…
Your Guaranteed Tons Of New Customers With This Killer Referral Program
Last year at The Newsletter Pro, we introduced an amazing referral campaign. We offered a trip to Vegas to any…
How to Achieve Your Marketing Goals With A Content Strategy
Content marketing is a big deal these days because of its effectiveness. Not just for lead generation, but for thought…
Hasbro Shares Its Content Strategy Behind Launching A Brand On YouTube
Toy company Hasbro has a long history of creating TV episodes to market its brands—among them My Little Pony. This…
How To Optimize Content: The Essential Checklist
By now, you’ve heard that you should be blogging – not only does high-quality content boost organic traffic to your…
5 Persuasive Sales Copy Tactics And Why They Work
How do you sell something to someone who isn’t even aware that they need it, let alone what it may…
How To Boost Social Media Engagement With Psychology
Social media is a noisy place. Just imagine every day – 350 million photos are posted on Facebook. Over 500…
How To Find Almost Anything On YouTube
The number of views YouTube videos get in a single day is up to the billions now, with hundreds of hours…
5 Proven Tips For Transforming A First-Time Buyer Into A Word-Of-Mouth Evangelist
Your startup has just turned three today. Yet here you are sitting on your wooden chair in front of your…
5 Common Advertising Mistakes Made By Small Businesses
Advertising blunders are commonplace, from mom and pop operations to the largest multinational corporations (just look at Pepsi’s Kendall Jenner…
The 6-Step Guide To Creating ‘Passive Income’ For Yourself
Entrepreneurship is sexy and exciting. But like a brochure for a timeshare, it leaves out a few key details. Six years…
5 Steps To Finding Stability As A Freelancer
If you’ve ever worked as a freelancer, you know all about the fear and frustration of going out on your…
Here Are 100 PowerPoint Shortcuts That’ll Make Your Life A Lot Easier
So you think you’re fancy, huh? Just because you know how to copy and paste without the click of the…
These 5 Tips Will Change The Way You Market Your Online Store
So, you’ve put together a beautiful eCommerce store and are eagerly anticipating traffic to start trickling in. At this point, many…
7 Examples Of eCommerce Brands Rocking Social Media Marketing
Today’s consumers are becoming increasingly self-directed in their buying habits, leveraging the internet to research products as well as make…
9 Strategies For Using Customer Testimonials In Your Content
We look for and act on (even if subconsciously) social proof in all areas our life – including how we…
How To Use Content Marketing To Grow Your Brand Online
It is so fascinating to note that a whopping 70%+ of consumers use the internet to purchase products or services…
How To Develop Taglines That Make An Impact
Taglines are strange creatures. People say that no one ever bought a product based on a tagline. Then again, taglines work for…
Does Influencer Marketing Actually Work? A HubSpot Blog Experiment
I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical…
How To Repurpose Content For Your Blog And Beyond: A Plan For Creators
Do you struggle with publishing to your marketing channels on a regular basis? Looking for a way to streamline the process? In…
Instagram Wants Influencers To Clearly Label Their Paid Posts
A lot of Instagram’s most popular users are paid to promote advertisers’ products. A lot of those same users don’t…
Global Digital Stats For June 2017: Facebook Active Users Decline, Mobile Usage Hits 5 Billion And More
The latest snapshot in We Are Social and Hootsuite’s series of reports on digital use around the world reveals some…
Social Media Is As Harmful As Alcohol And Drugs For Millennials
The word “addiction” brings to mind alcohol and drugs. Yet, over the past 20 years, a new type of addiction…
How To Provide Excellent Customer Service On Social Media
Of all the social media benefits and uses for organizations, none compares to customer service opportunities. It was the first way…
Explained: The Basic Money Terms Every Grown-Up Should Know
When it comes to your finances, do you take a head-on or head-in-the-sand approach? If you identify with the latter,…
5 Ways To Focus In On Your Vision
The world is littered with companies that had great visions but failed to execute on them. Back in the 1970’s…
Follow SEO Strategies To Improve Your YouTube Rankings
In recent times, YouTube has emerged as a popular source of traffic whose potential is consistently growing. Businesses of all…
How To Convert More Leads On Your Blog
Writing a blog is a time consuming and labor intensive project, but when done correctly, can be an investment in…
10 Secrets To Getting More Visibility On Social Media
If a tree falls in a forest, and no one’s around to hear it, does it make a sound? It’s a…
How To Build A Better Social Marketing Strategy
Social media marketing is inarguably one of the most effective ways to segment and target specific audiences, build brand awareness,…
How Marketing Will Change In 2017
With more than one-fourth of 2017 over, many businesses feel pressured to achieve the goals they set for themselves at…
Ultimate Guide To Building A Successful Viral Startup Blog
Here’s how the content cycle works for most companies. They hire a writer who spends a few days writing an…
Why Ignoring Video Marketing Is Hurting Your Business
Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook…
Facebook Adds Templates For Canvas Ads, Extends iAd-Like Format To Collections
Almost two years after Facebook debuted its fast-loading, iAd-like Canvas ad format, the company continues to make the creation of…
How To Safely Change Old Post URL On WordPress Without Killing Rankings: Definitive Guide
Most of you have learned about on page SEO but at the later stage of your online blogging career. And…
How The Top 5 Social Media Platforms Spent Their Marketing Budgets Last Year
Kantar Media just analyzed the $117.9 million spent on marketing in the U.S. last year by Facebook, Twitter, LinkedIn, Snapchat and…
Microsoft Revamps Skype To Be More Like Snapchat
I explained last Friday that Microsoft’s (MSFT) Bing Rewards incentive program is to improve its advertising business. Digital advertising is…
Monitoring Your Website Search Engine Positions
Since search engines are the first stop for people on the Internet looking for products or services, the position your…
Take This Quiz To Find Out If Your Partner Has Serious Trust Issues
If you’ve ever been in a relationship with trust issues, you know they can be a serious dealbreaker. Trust issues can…
Targeting Generation Z
After a decade of Millennial obsession, the marketing world is increasingly buzzing about the next generation around the corner —…
How To Manage Instagram Via The Facebook Inbox
Ever wish you could manage your Instagram and Facebook comments and messages in one place? Have you heard of the Facebook…
Facebook: Here’s How To Stop Users From Seeing The Things You Follow
Did you know Facebook allows you to stop users from being able to see the people, pages and lists you follow on…
9 Of The Easiest Ways To Increase Sales On Instagram Right Now
Instagram is one of the most widely used social media platforms, and therefore an excellent marketing channel. That’s why even a…
5 Proven SEO Benefits Of Long-Form Content For Marketers
From budding startups to towering corporations, everyone is betting high on long-form content to ace lead generation. But, putting together…
How To Position Yourself As An Authority And Build Your Personal Brand
When you think of Michael Phelps, Ben Affleck, or even Albert Einstein, what immediately pops into your head is Olympic…
Tired All The Time? Here’s The Easy, All-Natural Fix
Many of us find ourselves asking the dreaded question: Why am I so tired all the time? Constant exhaustion takes…
Technically Speaking: Tackling B2B Technology Marketing
Sometimes, trying to develop effective content for an audience can feel a little bit like trying to catch a fish…
Find Out How People Found Your Website On Search Engines
Having a website is the most evaluative aspect of modern marketing which is why it is one of the most…
How To Curate Content: The Secret Sauce To Getting Noticed, Becoming An Influencer, And Growing Your Audience
Here at Inbound Rocket, we love ourselves a good bunch of content marketing. We’re trying to publish at least one…
Instagram Influencer Rates And Engagement
With influencer marketing on the rise, one of the key questions is how much should you be paying your influencers? And…
Building Brand Loyalty Through Social Media And DOOH Integration
Brands are constantly competing to get consumer attention and in an ideal scenario create brand custodians. The once humble billboard,…
The Elements Of Influence: 5 Secrets To Building An Influential Brand
When I hear leaders talk about brand-building, I hear one of two things most often: Building a brand is as…
What Influencer Marketing Really Costs
A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple…
Marketing And Selling Effectively Through LinkedIn Requires Focus On Social
LinkedIn has come a long way since being a CV portal, with the platform claiming its own importance as a…
No Joke: These Korean Stickers Remove Your Pimples Overnight
When I first caught wind of acne stickers, on the surface, they seemed like a farce. Stickers? I thought. What, like Lisa Frank unicorns…
How To Get Your First 1,000 Followers On Instagram
Getting your first 100 followers on Instagram is a challenge, but getting your first 1,000 is even tougher. If you’re looking to build…
Why Facebook Bought a Company That Made No Revenue
Facebook, a huge company in the social media world made a shocking decision by deciding to buy Instagram a social…
I’m A Sugar Baby — & I Make $12,000 A Month In An Exclusive Relationship
In our first interview with a sugar baby, 32-year-old *Crystal Milan discussed what it was like to treat being a…
LinkedIn Marketing Strategies: 19 Ways To Get More Leads On LinkedIn
Kate Kendall, the founder and CEO of CloudPeeps, a freelance platform and community that matches indie professionals with remote jobs,…
Finding Your Brand Voice
There are a number of disparate factors that influence the direction of your brand voice. Target audience, marketing objectives, existing…
What SMB Marketers Need To Know About Facebook
Small and medium-sized businesses (SMBs) are, perhaps more than ever before, both excited and scared to make Facebook a serious…
How To Engage Prospects On LinkedIn: A 5-Step Plan For Better Leads
Wondering how to effectively engage your LinkedIn prospects? Interested in tips for nurturing prospects on LinkedIn? LinkedIn offers unique opportunities to move…
Here’s What Fashion Brands Gain When they Hire Social Media Influencers
Figuring out how to engage a rapidly evolving consumer is the bane of many a brand’s existence and the rising…
Three Ways To Bring A Human Touch To B2B Marketing
Combining creativity with B2B marketing is an ongoing challenge. In many ways, it’s like a puzzle: How do you build…
New Study Says Men With Daughters Become Richer
A May 2017 NBER working paper by Paul A. Gompers and Sophie Q. Wang of Harvard University points to promising…
How To Clean Up Your Social Media Presence
For $100 a year, you can pay for a widget to screen your social media accounts for embarrassing posts that…
How To Network On Instagram Direct Message
Instagram DM (Direct Message) is the single biggest networking or business development opportunity of this decade. Eventually users will have…
8 Powerful Tips for Going Viral on LinkedIn Pulse
We’ve all heard the story. Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts…
Get Paid To Be Yourself: The Business Of Being Sibley Scoles
Real influence is not defined by follower counts or climbing the ranks of popularity. Influence is measured by the ability…
The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure
Are your posts reaching fewer people on Facebook? Wondering how to appear in more people’s news feeds? Facebook’s algorithm dictates who sees…
Nikon’s Coolpix W300 Is A Rugged Point-And-Shoot With 4K chops
Not to be outdone by rival camera maker Olympus, Nikon is getting ready to launch a rugged point-and-shoot of its…
We Studied Brands Around the World. What Consumers Want Isn’t What You Think
Traditional advertising went after “share of mind”–the idea was to get you to associate a brand with a single idea,…
Gen Z Hates TV, And What That Means For Traditional Advertising
The younger generations hate television. Well, sort of. They hate conventional television, but are more in love with video content than…
Personal Branding For Service Providers
Personal Branding is about creating a specific image of yourself in the mind of your ideal client, so they can…
How 4FINGERS Grew Its Revenue From $2M To $30M In Only Four Years
What do you do when you get fired? Do you give up? No! You turn the company that fired you…
You Need To Know: Careful Branding Can Make Entrepreneurs Outshine Big Enterprises
It is great to meet triumph right after facing the challenge. But it is much better to share such experience…
Don’t Quit Your Day Job To Pursue Your Passion — Here’s What You Do Instead
If there’s one question that every aspiring entrepreneur asks themselves at some point (or many points) along their journey, it…
Facebook Mobile Video: What Marketers Need to Know
Want more traction with your Facebook videos? Have you seen the new video-only feed on Facebook’s mobile app? Marketers and video creators…
I Was a Saudi Arms Dealer’s ‘Pleasure Wife’
Billionaire Saudi Arabian arms dealer Adnan Khashoggi is best known for his roles in some of the most infamous political…
How Your Brain “Sees” a Logo
Logos play an important emotional role in influencing decision making., especially when information or time is limited. Neuroscientists have been…
Me and My Penis: 100 Men Reveal All
Every one of Laura Dodsworth’s penises is unique: introvert and extrovert, straight and bendy, wobblers and bobblers, growers and showers.…
Q&A Everyone Lies on the Internet, According to New Research
The internet is a web of lies. That’s according to new research looking at online honesty, which found that “online deception is…
How “Phubbing”—AKA Phone Snubbing—Is Ruining Your Relationship
The first thing that may have come to mind when reading this headline was, “What the heck is phubbing?” If so,…
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